This is a 1 day course.

Course Objectives

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This one-day course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Who should attend?

This course is perfect for small business owners, marketing assistants and coordinators. It’s also an option to up skill interns and administrators in your business.

Course Outcomes

Upon completion of course, participants should be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  • Weigh the value of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization
  • Use online advertising to boost your marketing results
  • Adjust your Internet marketing plan based on metrics and reporting

Course Outline

What you will learn:

  • Defining Internet marketing
  • Creating an Internet marketing plan
  • Extending your influence
  • E-mail marketing
  • Search engine optimization (SEO)
  • Advertising online